Senior Creative, JOE Media

April 2021 - Present



• Pitched for and won new business from eBay, Adidas, Carling, NatWest, KFC and Channel 4 

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• Launched ‘More Than A Game’ with Carling, Campaign Against Living Miserably and Ashley Cole, raising awareness of mental health through grassroots football and reaching millions 

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• Tailored my strategic and creative approach to ensure all content worked for both JOE’s and brand partners' channels 

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• Honed and levelled-up a raft of creative skills, such as directing shoots and overseeing edits 

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• Mentored junior creatives whilst tailoring and optimising the creative process 

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Copywriter & Social Creative, Iris

March 2019 - April 2021



• Created ‘Just Tap. Filtered’, a series of social ads for BRITA starring Joanna Lumley & Gethin Jones, reaching 6.8m on Facebook and 2.9m on YouTube 

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• Ensured scripts, cutdowns and creative strategy for BRITA’s ‘The Feel Good Filter’ TVC campaign were optimised for social channels 

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• Crafted successful social campaigns for Suzuki from their year-long partnerships with Take That, ITV and Gogglebox 

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• Achieved over 3m views in a 12-month period across Suzuki’s social channels, improving engagement rates by over 100%

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Freelance Social Creative Lead, Penna

November 2017 - January 2019



• Embarked on a creative challenge in the recruitment sector, implementing fresh approaches from consumer marketing, such as leveraging Metropolitan Police’s social channels for a recruitment drive 

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• Worked with cautious government agency clients, involving complex sign-off procedures which required trust, creative reassurance and sound strategy 

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• Devised a social campaign that saw a 37% increase in engineering applications for the Defence Science & Technology Laboratory

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Freelance Social Creative, Drum  

April 2017 - November 2017



• For McDonald’s, brought brand and product truths together with culture and topical moments to completely overhaul organic social content 

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• Regularly achieved organic reach in the millions, 20% engagement rates and considerable earned PR for McDonald’s, through lo-fi content with small budgets and quick turnarounds

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Social Creative & Strategist, FCB Inferno  

February 2016 - April 2017



• Managed 40 local markets for Grant’s Whisky, ensuring creative, copy, translation and transcreation were airtight, whilst growing the social community by 30% 

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• Lead the social input for Grant’s new creative brand positioning 

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• Created dynamic social content to successfully launch Oreo Thins

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Freelance Social Creative, Arnold KLP  

March 2015 - February 2016

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• As part of a small team, crafted and successfully won a pitch for Reese’s with ‘#SORRYNOTSORRY’, their first foray into digital and social advertising in Europe 

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• Translated the captivating tone of Cineworld’s ‘Feel More’ campaign for social audiences 

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• Oversaw a 30% increase in engagement and a 25% increase in sign-ups for Cineworld 

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• Ideated and commissioned visually engaging cinemagraphs for Jack Daniel’s that outperformed average engagement by 300% and were subsequently seeded globally

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Senior Community Manager, HeyHuman  

June 2014 - March 2015

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• Refreshed Monkey’s tone of voice for PG tips, proactively moderating social channels whilst creating topical content, and achieving a 250% increase in engagement 

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• Lead the social strategy and creative input for PG tips’ Comic Relief partnership, which saw an animatronic Monkey sent up The Shard 

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• Breathed life into exciting consumer brands with a defined tone of voice, such as PG tips, Pot Noodle and Peperami

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Freelance Creative Community Manager,

Pretty Green  

January 2014 - June 2014

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• Ensured consistency between Nando’s social and experiential output 

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• To celebrate the launch of Wing Roulette, devised a campaign around 'fingers' that encouraged Nando's fans to get involved online

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• Implemented a robust social listening strategy that guided giffgaff’s creative executions

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Head of Social, A Little Bird  

January 2013 - January 2014

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• Overhauled Birra Moretti’s tone of voice and creative to become relevant to UK audiences

 

• Ran a number of social accounts and ensured integration with experiential activations for ZICO and Joe Delucci's

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• Offered creative, copywriting and strategic support across the business

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Community Manager, RPM

May 2011 - January 2013

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• Ran the social element of a worldwide J&B campaign that saw Facebook fans across 10 global markets more than double to 500k, with engagement increasing almost 600%

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• For J&B this included the City Remix campaign, a worldwide execution with fans in 10 countries uploading clips featuring the sounds of their cities to an app, before world-class DJ's in each market used these sounds to create their own City Remix for social channels

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• Helped create and manage social campaigns for Captain Morgan, whilst ensuring experiential and social output were aligned, such as The Captain's Island

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• Provided creative support across a number of other brands, such as McVitie's and Grand Marnier

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Freelance Copywriter & Social Media Manager, N2O

May 2011 - July 2011

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• Supported social accounts across the agency with copywriting, creative and strategy

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Online PR Executive & Social Communities Manager, All-Leo

January 2010 - March 2011

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• Managed the social profiles and PR for a range of popular music artists and small businesses

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• Performed various duties – the role was heavily dependent on strong copywriting skills 

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• Worked with Cheryl Cole, Girls Aloud, The Saturdays, Will Young, Take That, Westlife and Lily Allen, amongst many others

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Multimedia Manager, Heat Magazine

September 2007 - March 2009

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• Created, edited and managed audio, visual and picture content for the website