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Experienced social-first Senior Copywriter, who’s able to wear both creative and strategic hats, crafting emotional, imaginative content that cuts through cluttered feeds. 

Brands I've worked with




Senior Creative, JOE Media

May 2021 - Present

  • Honed a raft of creative skills, such as directing shoots and overseeing edits


  • Pitched for and won new business from the likes of eBay, Adidas, Carling, NatWest and Channel 4


  • Tailored my strategic and creative approach to ensure all content worked for JOE’s channels and brand, just as much for the brand partners


  • Formed relationships and worked with exciting young talent and influencers, who then nailed the tone of voice when fronting our campaigns


  • Mentored junior creatives in the team and learnt how to bring the best out of those whose confidence is still developing

Copywriter & Social Creative, Iris

March 2019 - April 2021

  • ​Worked with a small team to create ‘Just Tap. Filtered’, a series of 7x social ads for BRITA starring Joanna Lumley & Gethin Jones, achieving a reach of 6.8m on Facebook and 2.9m on YouTube

  • Ensured the scripts, cutdowns and creative strategy were optimised for social, for BRITA’s ‘The Feel Good Filter’ TVC campaign, produced by a partner agency

  • Worked with Suzuki to ensure all campaigns were social-first when it came to creative, scripts, cutdowns, platform specifications and best-practice for year-long partnerships with Take That, ITV, Gogglebox and At The Drive In cinema

  • Across Suzuki’s social channels, we achieved over 3m views over a 12-month period, seeing average engagement rates improve by over 100%

  • Offered creative support across a number of other clients, ensuring content, tone of voice and strategy were optimised for social channels

  • Clients included BRITA, Suzuki, Starbucks, Pizza Hut, UberEats, and Nectar

Freelance Social Copywriter & Creative Strategist, Think Jam

December 2018 - March 2019

  • Social copywriting and creative strategy for entertainment brands and properties

  • Clients included Harry Potter, Fox, Warner Brothers, Universal Pictures, HBO

Freelance Social Creative, Penna

November 2017 - December 2018

  • Embarking on a new challenge in a new industry, worked in the creative department of a recruitment company to implement fresh approaches used in consumer marketing, for example leveraging social media as part of the Metropolitan Police’s recruitment drive

  • Crafted social content and recruitment strategies for GCHQ, universities and Princess Cruises

  • Worked with cautious government clients involving complex sign-off procedures, such as the Met Police, requiring trust building and continual reassurance, backed up by sound strategy

  • Devised a social campaign that saw a 37% increase in engineering applications for the Defence Science & Technology Laboratory

Freelance Social Creative, Drum  

May 2017 - November 2017

  • For McDonalds’s, brought together brand and product truths with online culture and topical moments, to completely overhaul organic social content

  • Regularly achieved organic reach in the millions and 20% engagement rates for McDonald’s, both of these an increase of 150%, primarily through lo-fi content, on small budgets and quick turnarounds

  • Earned substantial PR value due to content being picked up and shared by media

  • Demonstrated the value of a personalised creative approach and strategy for The Co-operative Bank pitch, due to the diverse motivations of potential customers

  • Refreshed content and tone of voice for other clients, such as P&O Cruises, to better resonate with social audiences

Social Media Creative & Strategist, FCB Inferno  

March 2016 - May 2017

  • Managed 40 local markets for Grant’s Whisky, ensuring creative, copy, translation and transcreation were airtight, given alcohol advertising restrictions, whilst growing the social community by 30%

  • Lead the social input for Grant’s new creative brand positioning

  • Created dynamic, ‘snackable’ social content to launch Oreo Thins

Freelance Social Creative, Arnold KLP  

May 2015 - March 2016

  • As part of a small team, crafted, wrote and successfully won a pitch for Reese’s with ‘#SORRYNOTSORRY’ – their first foray into digital/social advertising in Europe

  • Worked on Cineworld’s ‘Feel More’ campaign, ensuring the film’s captivating tone wouldn’t be lost across social channels

  • Cineworld’s campaign saw a 30% increase in social engagement rates and a 25% increase in Unlimited Card sign-ups

  • Ideated and commissioned visually-engaging cinemagraphs for Jack Daniel's social channels that outperformed average engagement by 300% and were subsequently pushed out globally

Senior Community Manager, HeyHuman  

August 2014 - May 2015

  • Refreshed Monkey’s tone of voice for PG tips, proactively moderating on Twitter and creating topical content, to achieve a 250% increase in engagement

  • Lead the social strategy and creative input for PG tips’ Comic Relief partnership, where an animatronic Monkey was sent up The Shard

  • Breathed life into exciting consumer brands with a defined tone of voice, such as PG tips, Pot Noodle and Peperami

Creative Community Manager, Pretty Green  

March 2014 - August 2014

  • Ensured Nando’s creative and copy for social were consistent with the experiential marketing campaigns and amplified across channels

  • To celebrate the launch of Wing Roulette, devised a campaign around 'fingers' that encouraged Nando's fans to get involved online

  • Implemented a robust social listening strategy that guided giffgaff’s creative executions

Head of Social, A Little Bird  

March 2013 - March 2014

  • Overhauled Birra Moretti’s creative output and tone of voice to become relevant to UK audiences

  • Ran a number of social accounts and ensured integration with experiential activations for ZICO and Joe Delucci's

  • Offered creative, copywriting and strategic support across the business

Community Manager, RPM

July 2011 - March 2013

  • Ran the social for a global J&B campaign that saw Facebook fans across 10 global markets more than double to 500k, with engagement increasing almost 600%

  • For J&B this included the City Remix campaign, a worldwide execution with fans in 10 countries uploading clips featuring the sounds of their cities to an app, before world-class DJ's in each market used these sounds to create their own City Remix for social channels

  • Helped create and manage social campaigns for Captain Morgan, whilst ensuring experiential and social output were aligned, such as The Captain's Island

  • Provided creative support across a number of other brands, such as McVitie's and Grand Marnier

Freelance Copywriter & Social Media Manager, N2O

May 2011 - July 2011

  • Supported social accounts across the agency with copywriting, creative and strategy

Online PR Executive & Social Communities Manager, All-Leo

March 2010 - May 2011

  • Managed the social profiles and PR for a range of popular music artists and small businesses

  • Performed various duties – the role was heavily dependent on strong copywriting skills

  • Worked with Cheryl Cole, Girls Aloud, The Saturdays, Will Young, Take That, Westlife and Lily Allen, amongst many others

Multimedia Manager, Heat Magazine

September 2007 - March 2009

  • Created, edited and managed audio, visual and picture content, mainly for the website


Nottingham Trent University

2003 - 2007

Bachelor of Arts (BA), Politics



Guildford College

2000 - 2002

A-Levels - Economics, Psychology



Royal Grammar School, Guildford

1997 - 2000

GCSE's - 9x A*-C (5x A*-A)

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