Experience
A highly experienced conceptual creative who's comfortable wearing different hats. In my element ideating and copywriting; adept at strategy, production and being talked about. I love to influence behaviour, perception and the conversation.
Senior Creative, JOE Media
April 2021 - Present
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Pitched for and won new business from eBay, Adidas, Carling, NatWest, KFC and Channel 4
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Launched ‘More Than A Game’ with Carling, Campaign Against Living Miserably and Ashley Cole, raising awareness of mental health through grassroots football and reaching millions
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Tailored my strategic and creative approach to ensure all content worked for both JOE’s and brand partners' channels
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Honed and levelled-up a raft of creative skills, such as directing shoots and overseeing edits
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Mentored junior creatives whilst tailoring and optimising the creative process
Copywriter & Social Creative, Iris
March 2019 - April 2021
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Created ‘Just Tap. Filtered’, a series of social ads for BRITA starring Joanna Lumley & Gethin Jones, reaching 6.8m on Facebook and 2.9m on YouTube
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Ensured scripts, cutdowns and creative strategy for BRITA’s ‘The Feel Good Filter’ TVC campaign were optimised for social channels
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Crafted successful social campaigns for Suzuki from their year-long partnerships with Take That, ITV and Gogglebox
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Achieved over 3m views in a 12-month period across Suzuki’s social channels, improving engagement rates by over 100%
Freelance Social Creative Lead, Penna
November 2017 - January 2019
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Embarked on a creative challenge in the recruitment sector, implementing fresh approaches from consumer marketing, such as leveraging Metropolitan Police’s social channels for a recruitment drive
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Worked with cautious government agency clients, involving complex sign-off procedures which required trust, creative reassurance and sound strategy
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Devised a social campaign that saw a 37% increase in engineering applications for the Defence Science & Technology Laboratory
Freelance Social Creative, Drum
April 2017 - November 2017
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For McDonald’s, brought brand and product truths together with culture and topical moments to completely overhaul organic social content
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Regularly achieved organic reach in the millions, 20% engagement rates and considerable earned PR for McDonald’s, through lo-fi content with small budgets and quick turnarounds
Social Creative & Strategist, FCB Inferno
February 2016 - April 2017
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Managed 40 local markets for Grant’s Whisky, ensuring creative, copy, translation and transcreation were airtight, whilst growing the social community by 30%
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Lead the social input for Grant’s new creative brand positioning
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Created dynamic social content to successfully launch Oreo Thins
Freelance Social Creative, Arnold KLP
March 2015 - February 2016
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As part of a small team, crafted and successfully won a pitch for Reese’s with ‘#SORRYNOTSORRY’, their first foray into digital and social advertising in Europe
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Translated the captivating tone of Cineworld’s ‘Feel More’ campaign for social audiences
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Oversaw a 30% increase in engagement and a 25% increase in sign-ups for Cineworld
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Ideated and commissioned visually engaging cinemagraphs for Jack Daniel’s that outperformed average engagement by 300% and were subsequently seeded globally
Senior Community Manager, HeyHuman
June 2014 - March 2015
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Refreshed Monkey’s tone of voice for PG tips, proactively moderating social channels whilst creating topical content, and achieving a 250% increase in engagement
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Lead the social strategy and creative input for PG tips’ Comic Relief partnership, which saw an animatronic Monkey sent up The Shard
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Breathed life into exciting consumer brands with a defined tone of voice, such as PG tips, Pot Noodle and Peperami
Freelance Creative Community Manager,
Pretty Green
January 2014 - June 2014
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Ensured consistency between Nando’s social and experiential output
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To celebrate the launch of Wing Roulette, devised a campaign around 'fingers' that encouraged Nando's fans to get involved online
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Implemented a robust social listening strategy that guided giffgaff’s creative executions
Head of Social, A Little Bird
January 2013 - January 2014
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Overhauled Birra Moretti’s tone of voice and creative to become relevant to UK audiences
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Ran a number of social accounts and ensured integration with experiential activations for ZICO and Joe Delucci's
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Offered creative, copywriting and strategic support across the business
Community Manager, RPM
May 2011 - January 2013
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Ran the social element of a worldwide J&B campaign that saw Facebook fans across 10 global markets more than double to 500k, with engagement increasing almost 600%
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For J&B this included the City Remix campaign, a worldwide execution with fans in 10 countries uploading clips featuring the sounds of their cities to an app, before world-class DJ's in each market used these sounds to create their own City Remix for social channels
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Helped create and manage social campaigns for Captain Morgan, whilst ensuring experiential and social output were aligned, such as The Captain's Island
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Provided creative support across a number of other brands, such as McVitie's and Grand Marnier
Freelance Copywriter & Social Media Manager, N2O
May 2011 - July 2011
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Supported social accounts across the agency with copywriting, creative and strategy
Online PR Executive & Social Communities Manager, All-Leo
January 2010 - March 2011
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Managed the social profiles and PR for a range of popular music artists and small businesses
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Performed various duties – the role was heavily dependent on strong copywriting skills
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Worked with Cheryl Cole, Girls Aloud, The Saturdays, Will Young, Take That, Westlife and Lily Allen, amongst many others
Multimedia Manager, Heat Magazine
September 2007 - March 2009
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Created, edited and managed audio, visual and picture content for the website
Education
Nottingham Trent University
2003 - 2007
BA Politics
Guildford College
2000 - 2002
A-Levels: Psychology, Economics
Royal Grammar School, Guildford
1997 - 2000
GCSE's: 9x A*-C (5x A*-A)