top of page

A highly experienced conceptual creative who's comfortable wearing different hats. In my element ideating and copywriting; adept at strategy, production and being talked about. I love to influence behaviour, perception and the conversation. 

Senior Creative, JOE Media

April 2021 - Present

  • Pitched for and won new business from eBay, Adidas, Carling, NatWest, KFC and Channel 4 

  • Launched ‘More Than A Game’ with Carling, Campaign Against Living Miserably and Ashley Cole, raising awareness of mental health through grassroots football and reaching millions 

  • Tailored my strategic and creative approach to ensure all content worked for both JOE’s and brand partners' channels 

  • Honed and levelled-up a raft of creative skills, such as directing shoots and overseeing edits 

  • Mentored junior creatives whilst tailoring and optimising the creative process 

Copywriter & Social Creative, Iris

March 2019 - April 2021

  • Created ‘Just Tap. Filtered’, a series of social ads for BRITA starring Joanna Lumley & Gethin Jones, reaching 6.8m on Facebook and 2.9m on YouTube 

  • Ensured scripts, cutdowns and creative strategy for BRITA’s ‘The Feel Good Filter’ TVC campaign were optimised for social channels 

  • Crafted successful social campaigns for Suzuki from their year-long partnerships with Take That, ITV and Gogglebox 

  • Achieved over 3m views in a 12-month period across Suzuki’s social channels, improving engagement rates by over 100%

Freelance Social Creative Lead, Penna

November 2017 - January 2019

  • Embarked on a creative challenge in the recruitment sector, implementing fresh approaches from consumer marketing, such as leveraging Metropolitan Police’s social channels for a recruitment drive 

  • Worked with cautious government agency clients, involving complex sign-off procedures which required trust, creative reassurance and sound strategy 

  • Devised a social campaign that saw a 37% increase in engineering applications for the Defence Science & Technology Laboratory

Freelance Social Creative, Drum  

April 2017 - November 2017

  • For McDonald’s, brought brand and product truths together with culture and topical moments to completely overhaul organic social content 

  • Regularly achieved organic reach in the millions, 20% engagement rates and considerable earned PR for McDonald’s, through lo-fi content with small budgets and quick turnarounds

Social Creative & Strategist, FCB Inferno  

February 2016 - April 2017

  • Managed 40 local markets for Grant’s Whisky, ensuring creative, copy, translation and transcreation were airtight, whilst growing the social community by 30% 

  • Lead the social input for Grant’s new creative brand positioning 

  • Created dynamic social content to successfully launch Oreo Thins

Freelance Social Creative, Arnold KLP  

March 2015 - February 2016

  • As part of a small team, crafted and successfully won a pitch for Reese’s with ‘#SORRYNOTSORRY’, their first foray into digital and social advertising in Europe 

  • Translated the captivating tone of Cineworld’s ‘Feel More’ campaign for social audiences 

  • Oversaw a 30% increase in engagement and a 25% increase in sign-ups for Cineworld 

  • Ideated and commissioned visually engaging cinemagraphs for Jack Daniel’s that outperformed average engagement by 300% and were subsequently seeded globally

Senior Community Manager, HeyHuman  

June 2014 - March 2015

  • Refreshed Monkey’s tone of voice for PG tips, proactively moderating social channels whilst creating topical content, and achieving a 250% increase in engagement 

  • Lead the social strategy and creative input for PG tips’ Comic Relief partnership, which saw an animatronic Monkey sent up The Shard 

  • Breathed life into exciting consumer brands with a defined tone of voice, such as PG tips, Pot Noodle and Peperami

Freelance Creative Community Manager,
Pretty Green  

January 2014 - June 2014

  • Ensured consistency between Nando’s social and experiential output 

  • To celebrate the launch of Wing Roulette, devised a campaign around 'fingers' that encouraged Nando's fans to get involved online

  • Implemented a robust social listening strategy that guided giffgaff’s creative executions

Head of Social, A Little Bird  

January 2013 - January 2014

  • Overhauled Birra Moretti’s tone of voice and creative to become relevant to UK audiences


  • Ran a number of social accounts and ensured integration with experiential activations for ZICO and Joe Delucci's

  • Offered creative, copywriting and strategic support across the business

Community Manager, RPM

May 2011 - January 2013

  • Ran the social element of a worldwide J&B campaign that saw Facebook fans across 10 global markets more than double to 500k, with engagement increasing almost 600%

  • For J&B this included the City Remix campaign, a worldwide execution with fans in 10 countries uploading clips featuring the sounds of their cities to an app, before world-class DJ's in each market used these sounds to create their own City Remix for social channels

  • Helped create and manage social campaigns for Captain Morgan, whilst ensuring experiential and social output were aligned, such as The Captain's Island

  • Provided creative support across a number of other brands, such as McVitie's and Grand Marnier

Freelance Copywriter & Social Media Manager, N2O

May 2011 - July 2011

  • Supported social accounts across the agency with copywriting, creative and strategy

Online PR Executive & Social Communities Manager, All-Leo

January 2010 - March 2011

  • Managed the social profiles and PR for a range of popular music artists and small businesses

  • Performed various duties – the role was heavily dependent on strong copywriting skills 

  • Worked with Cheryl Cole, Girls Aloud, The Saturdays, Will Young, Take That, Westlife and Lily Allen, amongst many others

Multimedia Manager, Heat Magazine

September 2007 - March 2009

  • Created, edited and managed audio, visual and picture content for the website


Nottingham Trent University

2003 - 2007

BA  Politics



Guildford College

2000 - 2002

A-Levels: Psychology, Economics



Royal Grammar School, Guildford

1997 - 2000

GCSE's: 9x A*-C (5x A*-A)

bottom of page